Marketing isn’t just your slogan; it’s every choice you make. When a beloved youth organization delayed its decision on a high-stakes Israel trip, it didn’t just lose time. It broadcasted indecision, eroded trust, and sent the loudest message of all: we don’t know what we’re doing. In moments that matter, behavior is the

Trump’s covert strike on Iran’s underground nuclear facility marks a pivotal moment in U.S.–Israel relations, echoing Israel’s own history of bold preemptive actions. With praise from Netanyahu and cautious global reaction, the move signals a doctrine of strength-backed diplomacy, where red lines mean action, not just talk.

Sometimes the clearest view of our blessings comes when we step away from them. From a confronting plane ride to an inspiring bus driver, this journey across the country revealed one thing: Torah values unite us, wherever we go, whatever we look like.

No one tells you your life’s work might begin in silence, with scissors, a stubborn wig, and a woman who just wants to feel like herself again. For Tallie Nourollah, wig styling became more than craft; it became connection. “Ask the Wig Maker” is her new column in The L.A. Jewish Home, sharing stories, advice, and real talk from the heart of her 3rd Street studio.

Many Orthodox businesses mistake quantity for competence in financial management. But five bookkeepers won’t fix what one smart CFO can. If your statements are late, full of errors, and cost a fortune in payroll, stop throwing people at the problem. Start hiring for expertise. Because your finances don’t need a department. They need a leader.

When a man shows up with humility and presence, everything changes. His wife softens, trust rebuilds, and connection returns. You don’t need perfection, just the courage to stop running and start leading with love. Your family is waiting. Now is the time.

Avi Ciment draws a fiery line in the sand: What happens when Jews align with those who oppose Israel’s survival? From public figures to political endorsements, this searing piece challenges the notion of unconditional Jewish unity in the face of betrayal. "You’re either with us, or you’ve left the club."

A man wearing a “Security” hat was arrested near Casio and Cardiff after reportedly following young girls during Shabbat. LAPD found a knife in his possession. Thanks to Shmira’s quick response and coordination with law enforcement, the suspect was safely taken into custody.

LA Metro ridership has dropped 10–15% amid intensified immigration raids in Los Angeles, reflecting a nationwide pattern where trauma and targeting discourage public transit use. Community voices call for increased reassurance and clearer communication from officials.

An attempted car break-in near Bedford and Pico early Sunday morning prompted a swift response from Shmira Community Safety Unit #LA-104. The suspect fled in a red BMW M8 after being spotted by a resident. Community members are reminded to lock their vehicles and avoid leaving valuables inside overnight.

A new community safety alert has been issued by LA Shmira following a suspicious incident near Pico and Robertson. Community members are urged to stay alert and report anything unusual.

What does the future of humanity look like in an age of collapsing systems and AI dominance? Gula World and Chabad of Malibu are teaming up for a full-day summit in Malibu to explore exactly that, through Torah, science, healing, and conscious connection.

Following reports of a disturbing incident last week at Century City Mall, Westfield has issued an official statement to The LA Jewish Home, stating they are actively investigating and reaffirming their commitment to maintaining a welcoming environment for all visitors.

The upcoming Keren Olam HaTorah gathering in Los Angeles has been postponed. Stay tuned to The LA Jewish Home for updates on the rescheduled date and details as they become available.

With protests expected near Pico & La Cienega this Shabbat, Shmira Public Safety has issued a community advisory and ramped up patrol coverage across the Pico-Robertson area. Read the full update for safety tips, patrol details, and how to support their efforts on the ground.

A recent incident at La Crème Café in Westfield Century City has sparked community outrage after a local family reported experiencing blatant antisemitism while ordering food. Councilmember Sam Yebri, who shared the account on social media, emphasized the urgency of confronting hate in all forms: “It is imperative that Jews and our allies not remain silent when we see any act of antisemitism.” As the story gains traction and official complaints are filed, the community awaits

In a world quick to cancel, Parshat Beha’alotcha offers a timeless reminder: it’s never too late to come back. Elan Javanfard dives into the emotional and spiritual power of second chances through the lens of Pesach Sheni, linking Torah, psychology, and grit with wisdom that’s as relevant today as ever.

From Emek’s spirited Hatchalat Gemarah celebration to LINK Kollel’s heartfelt farewell tribute for Rabbi and Mrs. Eli Stern, this week’s stories highlight the vibrancy and depth of Jewish life in LA. Whether it’s a fifth-grade milestone or a legacy nearly four decades in the making, the common thread is unmistakable: passion for Torah, gratitude for community, and the enduring power of Jewish education.

It’s 85 degrees in LA, but the Kosher Gang came prepared—with spoons. David Greenberg and the boys hit up Valley Swirl and Munchies for the ultimate Cholov Yisroel ice cream taste test. Flavors were ranked, waffle bowls debated, and scores were given. Did the chocolate pass the bochur test? You’ll want to read this one before your next scoop.

When a marriage feels like it’s falling apart, it might not need fixing—it might need rebuilding. In this honest and hopeful reflection, Yehudah Kamman explores how real healing begins not with quick fixes, but with the hard work of inner transformation. A must-read for anyone asking, “Can we make it through this?"