Hatzolah of LA Unveils Bold New Branding

Hatzolah of Los Angeles just rolled out a bold new look, and it’s turning heads for all the right reasons.

The updated branding features:

• Bold EMS lettering for immediate recognition

• The Star of Life embedded with Hebrew text, honoring its roots

• A state of California silhouette with a focus on Los Angeles, grounding the organization in its local mission

The refreshed design blends tradition, clarity, and professionalism—making it easier for community members and emergency services to identify Hatzolah responders at a glance.

From the calls they answer to the image they project, Hatzolah continues to stand out as a lifeline for the LA Jewish community.